Thomas’ core responsibilities will be running the Tonic On Demand Out-of-Home Digital TV Network with 1,100 screens in medical practice waiting areas around the country.
Tasked with managing studio activities, including creative and production, Thomas will play a key role in defining the ‘look and feel’ of Tonic’s Digital TV offering and continuing to cement its dominance in place-based health media.
Thomas joins Tonic with considerable experience in brand marketing and media consultancy roles and over a decade of television and digital media production with Altervision.
Tonic Health Media executive director and co-founder Dr Norman Swan said, “With our recent acquisition and absorption of the INFO-MED brand, the hiring of two new commercial managers, and freshly inked content sharing agreements with fellow leading health advice providers, Tonic Health Media has enjoyed a great 12 months.
“We’re delighted to welcome a multimedia professional of Rohan’s calibre to the Tonic team and we look forward to his contribution to further defining Tonic Health TV’s voice as a trusted leader in the health and wellbeing sector in Australia.”
Thomas added, “Tonic has quickly established itself as a leading digital media business delivering engaging, informative and highly relevant content to audiences within a trusted health and wellbeing environment.
“I’m looking forward to getting hands-on with one of the most vibrant media brands in the health media space.”
SOURCE: B&T Magazine