Queensland Government - Gambling
The challenge for the Harm Minimisation division of the Office of Liquor and Gaming Regulation (OLGR) was to generate awareness and uptake of the Problem Gambling campaign. OLGRs goal is to address the financial and social costs of alcohol and gambling on the community.
Their previous campaign targeted gaming venues, with signage, but failed to implement a process to measure the impact of the campaign. The Tonic solution was a DL brochure in GP waiting rooms, frequented by gamblers seeking help for anxiety.