Campaign effectiveness evaluation
Understanding your campaign effectiveness by utilising our credible market research tools and methodology. We are confident in delivering great results for your campaign, and we want you feel the same. We have various research tools and partners to show you how your campaign performed:
- Face to Face survey (conducted in GPs waiting room, where your ad is live. We measure ad effectiveness)
- OTC script uplift (we work with both FieldForce and IQVIA Planning, and we measure OTC / script uplift)
To ensure clients can digest the data efficiently, we simplify our output data so it’s simple, and easy to understand.