We influence more people in the health market than any other media
71% of our audience are are mothers, daughters, grandmothers, sisters, aunts and best friends.
51% of our audience have a household of children.
36% of our female audience are expecting mums or have recently had a child.
Main Grocery Buyers
65% of people who visit doctors each month are the main grocery buyers.
We connect with 31% of our audience who are high household income earners of $100k+.
Almost 2 in 3 of our audience visit the GP to improve their health and wellbeing.
More than 1 in 2 of people aged 55+ make frequent visits to the GP (at least 4 times a year).
55% of people who visit doctors monthly agree they are “trying to lose weight at the moment”.