Posted by B&T MAGAZINE

Australia’s largest place-based health and wellness network, Tonic Health Media announced an expansion of its Melbourne operations, hiring Sam Matheson as commercial manager.

As commercial manager, Matheson will head up Tonic’s agency relations in Victoria, working with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health focused media inventory.

Matheson joins Tonic from a group sales manager role with Executive Channel. Prior to that he rose through numerous planning, buying and trading roles within Universal McCann. With an outstanding industry reputation for client relations and strategic campaign planning, Matheson’s appointment further bolsters Tonic’s account management team heading into 2017.

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