The new deal will add video segments from ‘Better Health Channel’, ‘Raising Children Network’ and ‘Health&’ syndicated across Tonic’s network of 1,100 TV screens in doctors’ waiting rooms around the country.
With over 600 additional content pieces set to hit Tonic’s screens in the coming months, the content complements Tonic’s current mix of health & wellbeing focussed programming.
Tonic Health TV is an Australian-owned and produced health and wellness channel co-founded by Dr Norman Swan, Australia’s leading health journalist with a broadcast career spanning 30 years. Dr Swan said:
“The new content will further help the millions of patients and carers watching our channel to increase their health knowledge and make the interaction with their GP more productive for them and their doctor. We are pleased to be working with industry partners to provide added content which will complement our current mix of programs and assist practices to educate and entertain patients while they wait”.
Health& Chief Medical Officer Piraveen Pirakalathanan says the partnership with Tonic provides an ideal platform for Health&’s RACGP-supported video content: “We’ve worked hard to produce evidence-based health videos that help improve patients’ health literacy in the primary care setting. Aligning our brand with Tonic is a great opportunity to introduce that content to a wider audience and reach patients when they’re most attentive to their health and lifestyle needs.”
Simon Blankenstein – head of digital marketing and communications at the Department of Health and Human Services Victoria added; “This partnership will help Australians access high quality, clinically approved health information at point of care. As the health information space continues to grow in complexity, delivering reliable information and resources at the right time and in the right settings is critical to individual active health management and better population health outcomes.”
Tonic Health Media produces and distributes evidence based health content to consumers through its Brochure Board and Health TV network in over 3,500 medical waiting rooms around Australia.
Better Health Channel is Australia’s leading consumer health and medical information website, providing health consumers with trusted, reliable and easy to understand information, quality assured by the Department of Health & Human Services Victoria.
Health& is an RACGP supported platform specialising in animated health and illness awareness videos. Raisingchildren.net.au offers free parenting videos, apps and articles backed by Australian experts.
Source: BOLD MEDIA