Written by Joanna Mitchell, Tonic’s Business Communications Manager
At the recent Adnews Media & Marketing event, our Tonic Ambassador Matthew Johnstone spoke about managing stress and building resilience in media. One of his key recommendations is implementing a daily meditation practice.
Many of my friends in Adland say they’d love to practice meditation but they ‘just don’t have the time’ or ‘I’ve tried it once but my mind was too busy’. However, as someone who started meditating several years ago, I’m here to tell you that it’s easier than you think….
Don’t worry about quietening the mind
Lots of people think meditation is about stopping the mind chatter. It’s not. Thoughts are normal and they will continue while we meditate. It’s just about redirecting our attention to a calmer space (like the sound of our breath) and not diving into the thoughts that come up.
Just Breathe Once you’ve found a comfortable seat and relaxed your body into position, turn your attention to your breath as it flows in and out of your nose, and start to make your breaths longer and smoother. It really is that simple. Don’t worry about doing it wrong and if you become side tracked and loose focus, just keep taking it back to your breath.
Start with just 5 minutes Keep your practice short by starting with just 5 minutes of meditation per day. You can even do this during your commute to work. Once you feel comfortable with 5 minutes of meditating, extend it to 10 minutes and then to 15 minutes. Like most things, meditation takes practice.
Download the Insight Timer The Insight Timer is a free mindfulness app. One of my favourite settings is the ‘Deep Om’ sound. As well as paying attention to your breath, play the ‘Deep Om’ in the background to help create and maintain a relaxed state of mind.
We are thrilled to announce the recent acquisition of TorchMedia Pharmacy Network.
Tonic TVs, Digital Panels & Brochures Boards are now featured in 4500+ GP practice, Hospital and Pharmacy waiting areas across the country, with an audience of over 14 million per month.
Thank you to the Gold Cross and Pharmacy Guild of Australia for their support. We look forward to working with you and your Pharmacists to provide the best in-pharmacy service for their patients and customers.
Written by Joanna Mitchell, Tonic’s Business Communications Manager
Agencies are notorious for long hours and tight deadlines and can easily become high-stress environments. In 2016, the Tonic team ran a health initiative across 20 media agencies nationwide, which we called Psych Up. The lunch and learn sessions were free for media agencies and focused on educating staff about stress, mindfulness and resilience.
Matthew Johnstone is a friend and Ambassador of Tonic Health Media and our expert on managing stress. He’s taught the Tonic team a lot about being mindful and how to ensure a good work-life balance.
Here are a few wellness habits we’ve adopted at Tonic to keep agency stress at bay.
Download a mindfulness app
Mindfulness apps are a great way to get into the swing of the day, refocus during a particularly busy period or switch off after work. Some of our favourite apps are Headspace, Insight Timer and The Mindfulness Appwhich offer a mix of guided meditations and relaxing music.
Check in with your breathing
If you find your breathing is often shallow and frequent, take a moment to focus on 3-5 deep breaths. Doing this will send a message to your brain that it’s ok to relax and rebalance whatever pressures you might be feeling.
Have lunch away from your desk
Lock the lunch time hour into your diary and use this break to focus on eating mindfully and breathing in some fresh air. This act of self-care will increase your afternoon productivity.
Take advantage of any wellness programs on offer
Tonic Health Media offers wellbeing programs and initiatives to agency staff for free, so make sure you check out the seasonal Bootcamp training and lunch & learn sessions, which are all part of our Tonic Healthy Living series >>
Australian health media network has unveiled its new branding, products and positioning, in an attempt to improve health outcomes for Australians.
As part of the new brand launch, Tonic Health Media has upgraded its television screens, channel content and brochure board assets across Australian hospital and doctors’ waitings areas.
Tonic Health Media has also created 30 hours of health and wellness video content for its Tonic On Demand channel which aims to meet modern consumer behaviour and offer new opportunities for advertisers.
Matthew Cullen, CEO at Health Media, said the rebrand was the first of several strategic announcements for the brand.
“We believe our assets empower consumers with useful information about their health and wellbeing, and these updates to our media network will further enhance the effectiveness and impact of the information we deliver to patients”, Cullen said.
Australia’s largest place-based health and wellness network, Tonic Health Media announced an expansion of its Melbourne operations, hiring Sam Matheson as commercial manager.
As commercial manager, Matheson will head up Tonic’s agency relations in Victoria, working with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health focused media inventory.
Matheson joins Tonic from a group sales manager role with Executive Channel. Prior to that he rose through numerous planning, buying and trading roles within Universal McCann. With an outstanding industry reputation for client relations and strategic campaign planning, Matheson’s appointment further bolsters Tonic’s account management team heading into 2017.
Opinion Piece by Managing Director, Dr Matthew Cullen
Agency careers have always walked a line between glamour and grind. Long hours and tight deadlines are a package deal with the added fun and adrenaline of working in media. When stress and pressure begins to outweigh the reward you take from your job however, it’s important to understand that what you feel is normal. Feeling tense or overwhelmed are often symptoms or the result of short-term pressures. With this in mind, having the tools to combat stress in a smart way should be part of every agency staffer’s toolbox.
Opinion Piece by Commercial Director, Jack Mortlock
It’s fair to say we’re living bigger lifestyles than ever before. The ‘lifestyle category’ takes in more activities now than it ever has. Travel is one example. Health and fitness is another. What not so long ago were relatively niche pursuits have become prominent features of the mainstream lifestyle. It’s time the media industry’s approach to channels caught up. If our lifestyles are becoming more unlimited and diverse, why don’t channel strategies more often reflect that?
Place-based media channels, like airports, gyms and doctors waiting rooms are great examples of media channels that are increasingly finding a new role as our modern lifestyle expands. Pigeonholing an audience based solely on their location is, in my opinion, a short-sighted view of how modern people live their lives. Just because you’re in an airport, doesn’t mean you spend all your time flying about shopping for cars and watches. And just because you’re sick and sitting in a doctor’s waiting room, it doesn’t mean you stop being a normal person.
Thomas’ core responsibilities will be running the Tonic On Demand Out-of-Home Digital TV Network with 1,100 screens in medical practice waiting areas around the country.
Tasked with managing studio activities, including creative and production, Thomas will play a key role in defining the ‘look and feel’ of Tonic’s Digital TV offering and continuing to cement its dominance in place-based health media.
Thomas joins Tonic with considerable experience in brand marketing and media consultancy roles and over a decade of television and digital media production with Altervision.
Tonic Health Media executive director and co-founder Dr Norman Swan said, “With our recent acquisition and absorption of the INFO-MED brand, the hiring of two new commercial managers, and freshly inked content sharing agreements with fellow leading health advice providers, Tonic Health Media has enjoyed a great 12 months.
“We’re delighted to welcome a multimedia professional of Rohan’s calibre to the Tonic team and we look forward to his contribution to further defining Tonic Health TV’s voice as a trusted leader in the health and wellbeing sector in Australia.”
Thomas added, “Tonic has quickly established itself as a leading digital media business delivering engaging, informative and highly relevant content to audiences within a trusted health and wellbeing environment.
“I’m looking forward to getting hands-on with one of the most vibrant media brands in the health media space.”
Psych Up co-host, Matthew, is an international speaker, author and creative consultant to clients such as The Black Dog Institute, The Golden Door Elysia, Geelong Grammar amongst other major corporates.
Johnstone says he’s delighted to be co-hosting the sessions and looks forward to providing practical advice to young media professionals.
Australia’s Out of Home, health & wellbeing network.
Our multi-channel network of TV, Digital Panels and Brochure Boards are featured in 4500+ GP Practices, Hospitals, Pharmacies and Health Centre waiting areas across the country.
We reach an audience of 14 million+ per month, connecting with more people in the health and wellbeing market than any other media.
The network enables advertisers and sponsors to deliver geo-targeted messages that activate the audience at a time when they are most engaged with their health and lifestyle.
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