Inspiring Australians to take an active role in their health & wellbeing
Tonic Health Media is Australia’s largest health & wellbeing media network, created by Health Professionals in collaboration with Out of Home (OOH) Media Specialists.
Our place-based media is positioned in trusted, contextually relevant environments where health and lifestyle decisions are made.
Our compelling content engages a captive audience and provides advertisers and sponsors with an opportunity to promote products, services and targeted information to a demographic that is fragmented and difficult to reach.
We connect to more people in the health & wellbeing market than any other media.
OUR KEY AUDIENCE & THEIR LIFESTYLE
70% female
40% have young families
36% expecting mothers
50% over 55 years
50% exercise regulary
50% trying to lose weight
71% main grocery buyers
39% high net worth
44% interested in health foods
OUR MEDIA
tonic health TV
Broadcasting Tonic on Demand, the largest national digital out of home health channel, featuring engaging health, wellbeing & lifestyle content.
tonic brochures
Providing take-home information, in the form of flyers and brochures.
Tonic digital panels
Displaying static slideshows of posters, sponsored content and GP-approved health information.
PROVEN ENGAGEMENT
We capture their attention for up to 1 hour
71% watched a Tonic on Demand or picked up a brochure
22% asked their GP about content they had seen on screen
32% browse Pharmacy products in close proximity to the Digital Panels
55% of GP visits result in a FMCG purchase
76% buy a script with an additional retail purchase
$30 is their average spend in the Pharmacy
“Tonic Health Media helped deliver a highly effective breast cancer screening campaign for the Australian Government. It targeted women in a trusted, engaging environment using digital TV, brochures and posters (as a component of a broader campaign). We continue to use Tonic to access audiences in a contextually relevant environment, they are nimble, effective and highly customer focused.”
“Woolworths used Tonic Health Media to successfully reach women on the move going about their business running errands, dropping off kids to school, visiting their GP and buying groceries. The Tonic team were extremely accommodating, pro-active, and flexible, ensuring we met our clients needs and delivered on campaign objectives.”